Back in June, pierre.dk Autolakering A/S stated that it was to turn its sights on the huge German market. The biggest and most modern capital painting chain in Europe has now purchased Lucassen Fahrzeuglackierung in Hamburg.
Ever since it was founded in 1985 pierre.dk Autolakering A/S has only known one way through the market – forward. With more than 400 employees and a solid position of market leader in Denmark and Sweden, the capital painting chain – which performs around 140,000 paint damage repair assignments every year – has become the biggest painting chain in Europe.
In June, the group published its new plans, stating that it was looking towards the German market and in this regard had already established a subsidiary – pierre Autolackierung GmbH – in Hamburg.
The company has now succeeded in acquiring its first German painting centre, Lucassen Fahrzeuglackierung, which is located in one of Hamburg’s major industrial areas.
“We have taken over the damage repair centre as of 1 October. The facility has a decent-sized workshop and is known for placing emphasis on quality, customer satisfaction and service,” relates Pierre Legarth, Group President and CEO of pierre.dk Autolakering A/S.
EXTREMELY WELL-FUNCTIONING CENTRE
Lucassen Fahrzeuglackierung is headed up by Torsten Lucassen, who has been with the damage repair centre since 1991. It was actually his father, Friedrich Christian Lucassen, who originally founded the company in 1960.
It is an extremely well-functioning painting and damage repair centre, distinguished by a modern and professional approach to the craft. It also has a large and finely cultivated customer portfolio.
“I’ve entered into this agreement with Pierre Legarth, because I don’t really have anyone to take over the business from me. My children have all chosen different professions, so I think the ideal solution is to make my company part of the most modern capital painting chain in Europe,” explains 54-year-old Torsten Lucassen.
He will continue as head of department in the damage repair centre, and is already working hard to implement the particularly competitive concept that has raised the Danish-owned chain to the position of market leader.
A HUGELY EXCITING MARKET
The plan is still to establish 5–10 subsidiaries in Germany by the end of next year, and the acquisition of Lucassen Fahrzeuglackierung thus constitutes the first step towards completing this project.
The overriding goal is for the international expansion of the pierre.dk group to continue via the establishment of painting centres around strategically important traffic hubs, where the concentration of vehicles is highest in Germany.
“We have long been working intensively to analyse the German market, which is extremely interesting for us on account of its sheer size. After all, it’s a country with a population almost 20 times the size of Denmark, where there are only 2.3 million cars. And while there are 4.4 million cars in Sweden, Germany is home to a staggering 43.4 million,” relates Pierre Legarth, who has hired Henrik Møller Hansen as Business Development Manager for pierre Autolackierung GmbH.
As such, he is spearheading the painting group’s penetration of the German market.
NUMEROUS IMPORTANT PARAMETERS
One of the factors that has made pierre.dk a market leader in auto painting on the Danish and Swedish markets is the company’s unique concept on which all painting centres and employees focus unswervingly each and every day.
“It has to do with streamlining the processes and providing the best painting quality on the market – backed by competitive prices and a delivery guarantee, which constitute key parameters in our industry,” stresses Pierre Legarth.
The intention is to make pierre Autolackierung GmbH the car dealers’ preferred provider of painting services – in exactly the same way as the company is viewed in Denmark and Sweden.
“The path to this goal is laid out by the pierre.dk concept, combined with a commitment to giving employees freedom with responsibility. It also involves focusing on streamlining the processes in combination with a beneficial working environment. Finally, we work with hi-tech machinery and BASF/Glasurit paint products, which entail a range of operational advantages,” says Pierre Legarth.