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Europe’s biggest auto painting group, pierre.dk Autolakering A/S, has just taken over Aros Billackering AB in Uppsala north of Stockholm.

Based in Kolding and the biggest auto painting group in Europe, pierre.dk Autolakering A/S is seriously manifesting its market-leading position in neighbouring Sweden.
On 1 September, the pierre.dk chain is thus taking over Aros Billackering AB, a major auto painting centre situated in Uppsala, approximately 70 kilometres north of Stockholm.
– It is a well-managed auto painting centre which is now becoming part of the pierre.dk group. Aros Billackering is situated in Uppsala, a strong growth region, and Charlie Ekstrand has really shown the way in Sweden through impressive process optimisation initiatives and excellent logistics solutions. The very considerable growth potential which he has created is a perfect match for the pierre.dk concept, explains Pierre Legarth, founder and Chairman of the Board of the pierre.dk group.


The owner of Aros Billackering AB is 39-year-old Charlie Ekstrand, himself a qualified auto painter. His role in the new constellation will be that of daily manager of the auto painting centre; in addition, he will also be involved in developing the chain’s painting processes in Sweden.
– These are truly exciting times. I had, of course, heard about the group before, and it feels just right that pierre Billackering AB should be taking over my business, says Charlie Ekstrand.
Things are going well for the auto painting centre in Uppsala, and this is expected to continue.


– There are, of course, a number of new routines which we will now start implementing in our business. pierre.dk has created an extremely competitive concept, and we are greatly looking forward to introducing it here, explains Charlie Ekstrand.
Following the acquisition of the auto painting centre in Uppsala, pierre Billackering AB now runs nine centres in Sweden, and our growth strategy focuses on further acquisitions in Sweden, Germany and Denmark. We have a pipeline of many interesting foreign acquisition candidates, and the auto painting market is looking up. We are therefore extremely positive about the future where parameters such as volume and economies of scale are expected to swing the balance in our favour, says Pierre Legarth.

FACT FILE – pierre.dk Autolakering A/S

pierre.dk Autolakering A/S was founded in 1985 by Pierre Legarth, a qualified auto painter.
In autumn 2010, the investment company Maj Invest Equity purchased 75 per cent of the company, which currently employs more than 400 people. Of these, around 70 are employed by pierre Billackering AB in Sweden. The founder remains Group President and CEO of pierre.dk A/S.
In 2005, a large new head office was established in Kolding, where the company also runs the biggest and most modern auto painting centre in Europe today.
In spring 2011, the painting group established its first painting centre outside Denmark through the acquisition of Lundblads Billackering AB (the biggest painting centre in Sweden), and following the purchase of a further seven painting centres – in Karlskrona, Helsingborg, Skara, Malmø, Skövde, Västerås and Lidköping – pierre.dk is well on the way to carving out a firm foothold for itself on the Swedish market.
In mid-2014, the group set up a new company: pierre Autolackierung GmbH, based in Hamburg. In October that year, the group acquired its first painting and damage repair centre in Germany – likewise located in Hamburg – and the group’s German operations have most recently been expanded through the purchase of two more painting centres.
pierre.dk is the industry’s preferred partner, and has painting agreements with a large number of vehicle dealers, chains and importers. Pierre Legarth expects that this year, the company will carry out more than 140,000 paint repair assignments in Denmark, Germany and Sweden.

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pierre.dk Autolakering A/S

Trianglen 12
​DK-6000 Kolding

CVR: 15000295